AMANDA PURAVANKARA DIRECTOR, PROVIDENT HOUSING LIMITED, BENGALURU
Amanda Puravankara leads the product development lifecycle, from land acquisition, concept and design, to market strategies. She has also led the customer experience team and co-anchored the R&D team. Amanda completed her Bachelor's degree with Honors from the University of Southampton, England.
Amanda Puravankara has been with the company since 2014 and in the present role since 2018. Amanda's inspiring leadership fuelled a positive organisational restructure within Puravankara. She was instrumental in conceptualising and launching two ambitious PHL projects - AdoraDe Goa (in Goa) and Park Square (in Bengaluru). The Company successfully sold 80% inventory which was open for sale on the launch day for both the projects.
Amanda's multi-fold leadership approach ensures a superior customer experience, an inclusive and democratic work culture, and sustainable business growth. Her sharp foresight about customer aspirations and in-depth market insights were key in the launch of Provident Housing Ltd., the affordable luxury offering of Puravankara.
AMANDA IS THE FACE OF NEW-AGE AND PROGRESSIVE LEADERSHIP OF REAL ESTATE, WHO QUESTIONS ARCHAIC RULES OF THE INDUSTRY, AND BRINGS IN A FRESH PERSPECTIVE ON BUSINESS STRATEGIES
She was aware of an irrefutable gender disparity in property ownership and to enable more women to enter the real estate market and become homeowners, under her leadership, Provident Housing launched 'MyPinkHomes'. This platform was specifically crafted to cater to the needs of women homebuyers and provide them with a frictionless home buying experience. It signalled a change in tide favouring women homebuyers while driving industry leaders to rethink their strategies to enable more women to own property.
As a woman in power within a traditionally male-dominated sector, Amanda shoulders the responsibility of an effective business leader and a trailblazer for aspiring women entrepreneurs. She strongly believes that an organisation's responsibility extends beyond its fiscal goals. Amanda has cultivated a culture that insists on inclusion within the workforce and celebrates diversity. She was instrumental in strengthening systemic checkpoints to ensure fair and equal representation of women across all company divisions. Amanda regularly organises training sessions for women colleagues keen to take on leadership roles.
