ASBL, a new-age real estate company, has announced the launch of its newest project LOFT, a high-rise residential community that addresses the lifestyle pain points of modern homebuyers. LOFT features exclusive 3BHK units with outdoor living balconies and is spread across 4.92 acres in the financial district, and Its construction will be completed in December 2026, a relatively quicker completion period made possible by ‘Inncircles Arena’, their ‘digital twin’ technology that streamlines the construction process significantly.
The project offers a suite of premium services such as childcare access, fitness and wellness, and work-from-home friendliness for residential communities, making it easier for residents to balance their work and personal lives.
ASBL LOFT has been thoughtfully designed after conducting extensive research on customers' lifestyle requirements, with the help of the global research agency, Kantar. The meticulously curated childcare facility is spread across 22,000 sft (including a 5,000 sft crèche). Various fitness amenities cover over 30,000 sft, including a gym, calisthenics studio, and badminton courts.
Additionally, Loft is also home to a WFH-friendly Co-Working Space (5,500 sft). Each flat at LOFT comes with a room-sized balcony that incorporates the principles of ‘biophilic design’, a philosophy that focuses on the blending of nature and architecture.
Speaking on the launch, Ajitesh Korupulu, Founder & CEO of ASBL, said, “Customer preferences have changed significantly in recent years. Our research has pointed us towards some broader issues that residents are facing today. It has led us to understand that childcare, fitness, work-life balance, and reconnecting with nature are the pressing issues of modern lifestyle which a home can play a significant part in solving. ASBL LOFT addresses the pain points of modern homebuyers holistically”.
ASBL Loft embraces 'Biophilic Design,' introducing room-sized outdoor living balconies. These spaces, adorned with vertical landscaping, offer a unique connection to nature, reducing stress and enhancing overall well-being. Adding a touch of luxury, the project boasts larger living rooms in its segment with impressive 10'5" floor-to-ceiling heights.
ASBL Loft pioneers 'urban corridors' on the ground floor of each tower, dedicated to a range of convenience-based amenities. From childcare and supermarkets to pharmacies and co-working spaces, these corridors redefine convenience. Moreover, wider EPDM paved tracks encourage outdoor activities and social interaction.
ASBL Loft offers residents access to a versatile fitness studio designed to accommodate various fitness regimens, from calisthenics and strength training to yoga and aerobics. This diverse range of options keeps workouts engaging and residents motivated to achieve their fitness goals.
The project features an expansive co-working space complete with 24*7 power backup, high-speed FiberNet connectivity, and adaptable furniture. ASBL Loft's innovative creche facility is designed with insights from prominent child psychologists. The creche provides educational indoor spaces and outdoor play structures, ensuring children's holistic development while alleviating the stresses faced by working parents.
