ATS Homekraft, headquartered in NCR, clocked total sales of Rs 1040 crore in the financial year 2021-22. The company performed exceptionally even when the covid pandemic and subsequent lockdowns had hit the entire housing industry hard.
ATS Homekraft, which provides aspirational homes to Indian buyers, launched two projects in the financial year 2021-22 wherein more than 80% of the launched inventory was sold within 2 days.
Their first launch during the financial year, Floral Pathways in Ghaziabad, sold 328 residential units during launch. Similarly, their second launch - Pious Orchards in Noida – attracted the home buyers instantly with 194 units getting sold out within hours.
The Company was incepted in 2018 by ATS Group to focus on mid-income and affordable housing needs in India and is currently executing 5 projects in the NCR region, with a total built up area of approximately 1 crore square feet.
HomeKraft holds an impeccable track record in terms of quality, construction timelines and customer satisfaction. The other 3 projects of the Company are running much ahead of their promised timelines and are 95% sold out.
“Coming out of the pandemic with an altered working environment and a re-realisation that good quality homes have a significantly positive impact on families, we have seen an unrelenting appetite for home ownership and the same was supported by monetary policy last year. We are thankful to be the developer of choice for the NCR market”, said Mohit Arora, CEO ATS Homekraft.
With a vision of providing good quality aspirational homes across the country, ATS Homekraft is expanding its footprint in NCR & MMR markets, through an asset light strategy.
The Company has already signed joint development agreements for residential projects in the key micro-markets of Gurgaon, Sohna, NCT Delhi, Panipat and Mumbai, adding around 60 lakh square feet of development potential that will be launched in the coming year.
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