For years, India’s flexible workspace story was synonymous with metro skylines. Bengaluru’s tech corridors, Gurugram’s glass towers, and Mumbai’s coworking campuses defined the sector’s success. But the next chapter of India’s coworking revolution is being written elsewhere — in Tier 2 and Tier 3 cities that are fast emerging as engines of talent, innovation, and enterprise growth. And at the heart of this shift is MyBranch.
India’s Flex Market Is Scaling New Heights
India’s coworking and flexible office market has moved well beyond the start-up niche into a mainstream real estate category. In 2025, the market is estimated at USD 3.98 billion, and it is forecast to grow further through 2030. Flexible office stock in India now stands at about 79.7 million sq. ft as of mid-2025 and is expected to cross 100 million sq. ft by 2026, driven by growing uptake from enterprises, GCCs, growing ecosystem of entrepreneurship and hybrid work models.
While metro cities still account for the bulk of coworking supply, the fastest growth is now happening outside them. Industry reports indicate that the “Rest of India” — Tier 2 and Tier 3 markets — is set to grow at over 16% annually through 2030, outpacing metros as occupiers adopt distributed, hub-and-spoke workspace strategies.
Why the Future Lies Beyond Metros
Several structural shifts are fueling the rise of coworking beyond India’s top six cities:
- Government support and infrastructure push: Initiatives like the Smart Cities Mission, improved connectivity, and state-level incentives are catalyzing business activity beyond metros.
- GCCs and enterprises expanding locally: Large companies are establishing satellite hubs in Tier 2 and 3 markets to tap into untapped talent, reduce costs, and build operational resilience.
- Emerging start-up ecosystems: Nearly half of DPIIT-recognized start-ups are now based outside major metros, creating thriving local innovation hubs.
- Reverse migration and local talent retention: Professionals are increasingly choosing to build their careers closer to home, fueling steady workspace demand in smaller cities.
The Next Hotspots of Coworking Growth
India’s next coworking wave is forming in cities that combine strong infrastructure, policy support, and abundant talent. Tier 2 centres like Jaipur, Indore, Lucknow, Coimbatore, Visakhapatnam, Bhubaneswar, Kochi, Chandigarh, Nashik, Dehradun, Mysuru, Nagpur, Guwahati, and Trichy are rapidly transforming into vibrant business ecosystems.
Beyond these hubs, a new wave of momentum is also visible in smaller Tier 3 and Tier 4 towns such as Madurai, Warangal, Udaipur, Rajahmundry, Guntur, Gorakhpur, and Ludhiana, where improving infrastructure, rising talent availability, and government focus are creating fertile ground for coworking growth.
These locations are not simply replicating metro models — they are creating localized coworking ecosystems that integrate skilling initiatives, incubation support, and community engagement. For companies, they offer a compelling mix of affordability, scalability, and access to high-quality human capital.
MyBranch: Built for Bharat’s Coworking Future
MyBranch was designed from day one to serve India beyond the metros. With a presence in over 75 cities across 28 states, it has the widest coworking reach in the country — and is the only national player with an active presence in all 7 states of Northeast India. Having served over 300 large and mid-sized corporates and start-ups so far, MyBranch offers flexible office spaces ranging from 500 sq. ft to over 15,000 sq. ft, enabling companies of all sizes to scale operations seamlessly.
The company’s capex-light, modular expansion model allows it to retrofit existing properties, control costs, and quickly respond to local demand. MyBranch also builds community-centric ecosystems, layering coworking with incubation, skilling, and enterprise support to ensure higher utilization and deeper engagement.
This unique approach makes MyBranch an ideal partner for enterprises exploring satellite hubs, startups seeking scalable growth, and GCCs decentralizing their operations.
Bharat Is Where the Future Works
India’s coworking story is entering a new phase — one where growth will be driven not by a handful of metros but by hundreds of dynamic towns and cities across the country. With demand surging, policies aligning, and businesses shifting to distributed work models, the stage is set for a major transformation.
Armed with unmatched reach, flexible workspace solutions, and deep local expertise, MyBranch is poised to lead this next chapter — helping businesses unlock opportunities where India truly lives, works, and builds. Also, we are soon releasing a white paper highlighting the top 100+ emerging cities in India. Stay tuned for that!
