Birla Estates, a wholly-owned subsidiary of Aditya Birla Real Estate Limited, launched its highly anticipated Indian T20 season 2025 campaign featuring cricketers Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. With the tagline 'Every sq.ft. tells a story,’This campaign celebrates the dreams, aspirations, and stories that define every homebuyer's journey.
Additionally, Birla Estates has elevated its partnership as a Principal sponsor of Royal Challengers Bengaluru (RCB) for the upcoming season. This marks the fourth consecutive year of Birla Estates' partnership with the team. This relationship has evolved into a significant collaboration, reinforcing the brand's commitment to excellence, ambition, and perseverance, values synonymous with cricket and real estate. The campaign includes three digital video assets conceptualised and created by leading advertising agency McCann. The campaign brings a fresh perspective on homes and real estate this T20 season, drawing a beautiful parallel between the home of RCB, Chinnaswamy Stadium and the homes of Birla Estates.
In every patch of grass, every tuft of land, every sq. ft. of ground at Chinnaswamy stadium, there is something fantastic, memorable and truly rare that happens. Just like the homes at Birla Estates, where in every sq. ft there is something magical and delightful that unfolds. A thought that brings out the true value of every sq.ft. not by price but by the stories that reside in it, aptly encapsulated as #StoriesPerSqFt.
This latest campaign is compelling storytelling that captures the lows on the cricketing ground as well as the highs of the gravity-defying catch with a voiceover, "To feel mortal 15 sq. ft, to feel superhuman 5 sq. ft." The film ends with a home moment and a voiceover: "Homes where every sq. ft. tells a story." The campaign suggests that meaningful relationships and extraordinary moments transcend physical boundaries.
Anitha Krishnan, Head of Marketing at Birla Estates, said, "Our long-standing partnership with RCB has evolved over the seasons, and we take immense pride in being the Principal Sponsor, with our brand prominently displayed on the players' jerseys. This placement reflects our deep commitment to cricket as a platform that resonates with our audience.
Our campaign extends our larger corporate vision beyond building structures to creating spaces that tell meaningful stories. Just as every cricketing milestone represents years of dedication and achievement, every home becomes a backdrop for life's most cherished moments. Through this campaign, we aim to create a strong emotional connection with homebuyers, aligning their aspirations with cricketers' journeys. It blends the passion for cricket with the pride of homeownership, two defining milestones in Indian culture.
Rajesh Menon, COO of Royal Challengers Bengaluru, said, "We are delighted to continue our association with Birla Estates as a valued member of the RCB family. Their commitment to excellence and innovation mirrors the ethos of our team. Together, we aim to elevate the fan experience and create unforgettable memories on and off the field. This partnership is a testimony to our shared vision of inspiring and engaging millions of cricket enthusiasts."
