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BPTP Limited, a real estate development company, announced the appointment of Abhay Kumar as the Chief Marketing Officer (CMO).
Abhay Kumar is a seasoned leader with a distinguished career spanning consumer-centric industries, including real estate, luxury retail, and fintech. An alumnus of the prestigious Indian Institute of Management (IIM) Lucknow, he brings a wealth of experience and strategic insight to his new role at BPTP.
Over the course of his career, Kumar has spearheaded marketing and digital transformation initiatives at globally respected organisations such as Johnson & Johnson, DAMAC Properties, GE Capital, and innovative disruptors like Hotstar and Blue Tokai. His profound expertise in consumer behaviour, digital engagement, and brand building has consistently delivered strong business outcomes and enhanced customer experiences.
At BPTP, Kumar will lead the company's overall marketing strategy, brand positioning, digital outreach, and customer engagement. His appointment marks a significant step in the company's continued efforts to embed a consumer-first mindset and drive sustainable growth in a competitive real estate market.
Amaan Chawla, President of BPTP, said, "We are delighted to welcome Abhay to BPTP. His strategic vision and comprehensive marketing expertise will be invaluable as we evolve into a future-focused, customer-centric organisation. We are confident he will be key in elevating our brand and driving long-term value."
Kumar shared, "I am excited to join BPTP at a pivotal time of opportunity and transformation. I look forward to contributing to the company's growth journey by crafting innovative, customer-focused strategies that inspire trust and deliver excellence."
Kumar's appointment underscores BPTP's commitment to innovation, excellence, and market leadership and strongly positions the organisation for the future.
