Casagrand roped in popular Indian music composer and playback singer Anirudh Ravichander to endorse its signature villa project Casagrand Platinum at Perungulathur, Chennai. The new TVC envisions the advantages of leading a self-sufficient lifestyle in the region that provides all the comforts of luxury, away from the exasperating bustle of dwelling in the heart of the city.
The TVC is created to ring in the right amount of curiosity, humor, information and a personal connect for better understanding and recall of the location. The campaign was conceptualized and shot in Tamil to highlight key aspects of life at the property; which is strategically located in close proximity to all major essentials like Airport, Educational Institutions, IT/ITES parks, manufacturing hubs, Bus and Railway Stations, and many others.
Showcasing the location accessibility of Casagrand Platinum, which is nestled right on the 100 ft main road, just 5 minutes from Perungulathur and 10 minutes from Tambaram, Anirudh Ravichander is seen stylishly swiveling his phone, casually walking down from a bus and getting between people on the busy road who are involved in their daily routine. The TVC further wipes to various locations like School, IT company, etc., where Anirudh will be seen dancing with school kids and with IT employees, which highlights the ease of access to major essential locations that property offers. The TVC also brings to light the unbelievable price point of the property which is offered at the lowest price whilst providing a regale lifestyle with a wide range of world-class amenities.
Speaking about the association, Vimesh P, Vice-President of Marketing, Casagrand said, “We at Casagrand are extremely happy in launching Casagrand Platinum, a signature villa community in Perungulathur. Located which is one among the booming locations in the city that hosts all the basic essentials to lead a sophisticated lifestyle. The project is located in between IT and Manufacturing hub, making it an ideal investment option for working professionals. We are glad to have a talented and recognizable fame like Anirudh Ravichandar representing this project and highlighting the benefits of region. The ideal blend of style, youthfulness, and innovative performances makes Anirudh the right choice for being the face of project”.
Casagrand Platinum is a never-before-seen villa community located at Perugulathur, sprawled across 11acres and 60% of open space that is far superior to any real estate project ever seen. The project houses 243 intricately designed luxurious villas with more than 50 world class amenities with a singular focus on privacy and eudemonic way of life.
Offering a balanced mix of 3 & 4BHK beautiful villas ranging from 1674sqft to 3108 sqft (Land Area), Casagrand Platinum encompasses a 6000 sq ft Grand Swimming Pool, Futsal court, Amphitheater, Interactive Gym, Children Play Area; along with a lavish 17000 sq ft Clubhouse loaded with indoor and terrace amenities. Situated on the 100 ft road, the property is well connected to reputed educational institutions, world-class multi-specialty hospitals, bus stations, theaters, malls, restaurants, and numerous entertainment hubs. Only 10 minutes from Tambaram, Casagrand Platinum is well accessed to various part of the city through Outer Ring road, Tambaram-Porur bypass, GST road, Velachery Main road etc.
