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Dussehra: Real Estate's Lucky Break

Dussehra festival has established itself as a pivotal driver of India's real estate market, fuelling a surge in demand, sales, and investments.

BY Realty Plus
Published - Saturday, 12 Oct, 2024
Dussehra: Real Estate's Lucky Break

As Dussehra festivities unfold, India's real estate landscape transforms into a hub of activity. This sacred period offers home buyers and sellers a chance to tap into the positive momentum and make informed, future-proof decisions. 

Why Dussehra is Considered Auspicious for Real Estate? Dussehra signifies the beginning of a new cycle, making it an opportune time to invest in a new home or commercial property. The festival is believed to bring prosperity and good fortune, attracting positive energy to new ventures, including real estate investments. Dussehra sparks a surge in demand for properties, as buyers seek to capitalize on auspicious timings. Sellers often offer attractive discounts and incentives during this period, making it a buyer's market.

While it is auspicious it comes with a better deal for the home seekers with festive officers like developers and sellers offering exclusive discounts, freebies and amenities. It also gives improved and better financing options with banks and financial institutions providing attractive loan schemes and interest rates. The choices to book a property is wide during Dusshera like with a wide range of properties available, including the new launches and ready to move in options.

Dussehra brings a significant surge in India's real estate market. Industry experts claim 20-30% of annual real estate sales occur during this auspicious period.  A 25-40% increase in bookings during Dussehra compared to non-festive periods, with average sales revenue increasing by 15-20%.

In terms of new launches, it is noted that 30-40% of new projects are introduced during Dussehra. To attract buyers, 70% of developers offer festive discounts, with average discounts ranging from 5-10%.

Customer sentiment also witnesses a shift, with 60% of homebuyers considering Dussehra an auspicious time for purchasing. Consequently, property inquiries rise by 55% during this period. Region-wise, Delhi-NCR, Mumbai and Bengaluru experience an increase in the sales.

As the real estate landscape flourishes during Dussehra, buyers and sellers can capitalize on the positive energy, exclusive offers, and favourable market conditions. With top cities leading the charge, Dussehra indeed proves to be a double blessing for prosperity and property. Like every year, the real estate sector anticipates a significant upswing this Dussehra too.

 

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