Gera Developments, known for reshaping how India lives, has unveiled another pioneering concept - Gera’s WellnessCentric Homes™. Designed to make holistic well-being an everyday experience, this first-of-its-kind residential innovation integrates design, science, and lifestyle to help residents live healthier, more balanced lives.
The idea is simple yet transformative: wellness should not be a weekend pursuit or a fleeting resolution. It should be built into the very walls, light, and rhythm of one’s home. After revolutionizing family living with its ChildCentric® Homes, Gera Developments has now turned its focus to the modern challenge of “wellness inertia”, the struggle to maintain well-being amid fast-paced, always-connected lives.
A New Way of Living
Gera’s WellnessCentric Homes™ are envisioned as living ecosystems that nurture harmony between mind, body, and spirit. Every detail, from the way light enters a room to the purity of air and layout of common spaces is crafted to support health and mindfulness. These homes go beyond offering wellness amenities; they’re rooted in measurable outcomes like better sleep quality, improved daylight exposure, and sustained physical and mental balance.
Residents will have access to guided wellness programs including yoga and Pilates sessions, aqua aerobics, nutrition consultations, personal coaching, and community-based initiatives led by wellness experts. The approach is not just about access to facilities, but about creating habits that naturally blend into daily life.
Rohit Gera, Managing Director of Gera Developments, explained the philosophy behind the concept. “From ChildCentric® to WellnessCentric Homes™, we continue our journey of transforming homes from static spaces to intuitive ecosystems. In today’s world, work has followed us home, and time for ourselves has shrunk. While people aspire to wellness, it’s rarely sustained. We call this wellness inertia, and Gera’s WellnessCentric Homes™ are designed to help people overcome it by creating an environment where well-being feels effortless.”
Wellness by Design
At the core of this vision lies Gera’s proprietary “3-Tier Habit Infrastructure”, a framework built to help residents adopt and maintain a wellness-driven lifestyle.
The first tier, Nudge, encourages healthy habits through thoughtful design elements that subtly guide behavior. The second, Support, provides ongoing expert guidance and community programs. The final tier, Sustain, offers personalized, flexible plans that promote lifelong wellness. Together, these tiers create a built environment that works with human nature, not against it.
Hrithik Roshan Joins as Brand Ambassador
To embody and amplify this philosophy, Gera Developments has introduced Hrithik Roshan as the brand ambassador for WellnessCentric Homes™. Known for his discipline, balance, and holistic approach to fitness, Hrithik represents the very ideals that the project seeks to promote.
Speaking about the collaboration, Hrithik Roshan said, “At the end of the day, we all want to enhance the quality of life for ourselves and our loved ones. Gera has placed wellness at the heart of home design, and that’s what makes the WellnessCentric Homes™ concept so special. These spaces inspire balance, mindfulness, and purpose every day. I’m proud to represent a brand that is reimagining what it means to live well.”
Rohit Gera added, “Hrithik’s association goes beyond celebrity endorsement. His commitment to fitness, discipline, and balanced living perfectly mirrors the philosophy we’ve built into these homes. He embodies the idea that wellness isn’t an act but a way of life.”
Beyond Real Estate: Building a Culture of Well-Being
Gera Developments has built its reputation on a string of industry firsts and customer-focused innovations. The company introduced India’s first five-year real estate warranty in 2004 — long before such standards were made mandatory and later, the country’s only seven-year real estate warranty. Its ChildCentric® Homes changed how developers approached family-friendly design, and now, WellnessCentric Homes™ aims to redefine how urban India lives and feels at home.
With projects spanning Pune, Goa, Bengaluru, and California, Gera’s strength lies in blending innovation with empathy, addressing real lifestyle challenges through thoughtful design and long-term service commitment. The company’s philosophy of “Let’s Outdo” reflects its dedication to constant improvement through transparency, technology, and customer experience.
Recognized among India’s Top 50 Great Mid-Size Workplaces™ for seven consecutive years, Gera continues to set benchmarks for innovation and trust in the real estate industry. Its initiatives like the GeraWorld® mobile app and Club Outdo loyalty program enhance customer engagement while making home ownership more transparent and rewarding.
A Future Built on Wellness
With WellnessCentric Homes™, Gera Developments is not just selling homes, it’s promoting a new way of living. Homes are no longer passive shelters but active partners in their residents’ well-being.
By blending architecture, science, and lifestyle design, Gera has created spaces that invite mindfulness, movement, and meaningful community connections. In an age where “wellness” often feels like a buzzword, Gera’s WellnessCentric Homes™ make it tangible, measurable, and deeply personal, setting a new benchmark for what modern living can truly mean.
