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Real estate giant DLF Ltd has once again demonstrated its command over India’s luxury housing market. Its latest flagship development, The Dahlias, located in Gurugram’s prestigious DLF Phase 5, has achieved sales of nearly Rs. 16,000 crore well before the end of the financial year, underscoring the sustained appetite for high-end residences among India’s wealthy homebuyers.
Launched in October last year, The Dahlias spans 17 acres and comprises 420 apartments and penthouses. Within months of its launch, DLF has already sold 221 units, more than half the total inventory, reflecting extraordinary demand in the super-luxury segment. According to the company’s latest investor presentation, sales bookings from the project have touched Rs. 15,818 crore as of the September quarter of FY25.
In a call with analysts, DLF’s management confirmed that the average price per apartment stands at an eye-popping Rs. 72 crore. Among the notable transactions, a Delhi-NCR-based businessman recently purchased four apartments totalling 35,000 sq. ft. for Rs. 380 crore, one of the largest residential deals in the region this year.
The project’s runaway success follows the triumph of The Camellias, DLF’s earlier luxury development in the same area, which set benchmarks in pricing, design, and exclusivity. Together, these marquee projects have propelled DLF’s overall sales bookings to a record Rs. 21,223 crore in FY25.
Ashok Kumar Tyagi, Managing Director, DLF Ltd, had earlier indicated the company’s goal of achieving annual sales bookings between Rs. 20,000 and Rs. 22,000 crore for FY25, a target that now seems comfortably within reach. DLF has already recorded pre-sales of Rs. 15,757 crore during April–September, more than doubling the Rs. 7,094 crore booked during the same period last year.
“The success of The Dahlias and upcoming premium launches reaffirm our confidence in the market’s depth and our strategy to leverage our high-quality land bank,” the company said in a statement after its September quarter results. “We continue to calibrate new product offerings to sustain momentum in line with our guided trajectory.”
The Gurugram project is also helping DLF strengthen its position in the luxury and super-luxury housing space, a segment that has seen robust growth amid India’s expanding affluent class, rising income levels, and increasing desire for branded real estate.
Analysts point out that while DLF’s prices may seem steep, demand for its luxury products has remained resilient. “Ultra-luxury buyers today prioritize exclusivity, amenities, and credibility over price,” said a senior property consultant based in Delhi-NCR. “DLF has managed to capture that sentiment perfectly through projects like The Camellias and The Dahlias.”
On the financial front, DLF reported a consolidated net profit of Rs. 1,180 crore for the second quarter of FY25, marking a 15 percent decline from Rs. 1,381 crore in the same quarter last year. Revenue from operations also fell to Rs. 1,643 crore from Rs. 1,975 crore a year earlier. However, total income rose slightly to Rs. 2,261 crore on account of higher other income, indicating continued operational strength.
Despite near-term fluctuations, DLF remains optimistic about the broader housing cycle. The company expects sustained demand driven by a resilient economy, a growing preference for home ownership, and a clear shift toward trusted, branded developers.
With over 185 completed projects spanning 352 million sq. ft. and another 280 million sq. ft. of development potential across residential and commercial segments, DLF’s dominance in India’s real estate sector remains unchallenged. Its upcoming luxury launch in Goa is expected to further reinforce its leadership in the premium market.
