The House of Abhinandan Lodha (HoABL) has appointed Ketan Bharati as Head of Media Strategy and Performance Marketing. With a track record in orchestrating high-impact campaigns across leading global brands, Bharati’s entry is expected to bolster HoABL’s growth through data-driven media investments and strategic media innovation.
Bharati most recently served as Vice President, Global Marketing Operations at Truecaller. There, he spearheaded global marketing operations, digital strategy and brand amplification efforts, including a landmark campaign in New York’s Times Square that underscored Truecaller’s international ambitions.
With over 15 years of cross-sector experience spanning media, telecom, and consumer brands, Bharati has previously held leadership roles at GroupM, Reckitt Benckiser, Vodafone and Star India.
At GroupM, he led media planning and investments for clients such as PepsiCo, Yum! Brands and The Walt Disney Company (Star India). At Reckitt, he championed data-first approaches, including the adoption of market mix modelling to boost campaign media ROI across Indian markets.
At Vodafone, he was instrumental in shaping pan-India media strategy and delivering high-visibility brand activations around marquee events like the ICC Cricket World Cup and IPL. During his time at Star India, he was involved in product and revenue strategy for Fox International Channels, with a focus on monetisation innovation.
Bharati holds an MBA in Marketing from VESIM, has undertaken the Chief Marketing Officer Programme at IIM Lucknow and has pursued executive education in Digital Marketing and Analytics at ISB.
