The House of Abhinandan Lodha & Zepto collaboration announced delivery of plots of land in just 10 minutes pairing the rapid-delivery platform with the real estate development.
Users can now book land plots directly on the Zepto app, ensuring secure and transparent purchases. The collaboration focuses on premium and spiritual destinations like Vrindavan, promoted through festive campaigns such as Janmashtami.
The ad, launched on Janmashtmi begins with all the traditional elements one might expect for the festival– cultural imagery, religious symbolism
This venture represents a fascinating evolution in the quick commerce sector, which has already stretched from groceries to electronics, pharmaceuticals, and beyond. The collaboration suggests that in India’s rapidly digitising marketplace, even traditionally lengthy investment processes are being reimagined through the lens of instant gratification.
