This Diwali, Homesfy, India's first listed tech-led real estate brokerage platform unveils its heartfelt “Sapno Ka Gullak” campaign highlighting the emotional journey of owning a home.
Acknowledging the sacrifices made by parents for their children, this campaign is set in the heart of Mumbai and shows the journey of a middle-class family. Year after year on Diwali, parents break open their savings, symbolised by the ‘gullak’ (piggy bank), to fulfil their son’s aspirations. Now, the son expresses gratitude by gifting his parents their dream home, giving back to those who made his dreams possible.
"Homesfy stands by the belief that a home is not merely four walls; it is a culmination of love, dreams, and sacrifices," says Ashish Kukreja, CEO and Founder of Homesfy.in and Mymagnet.io. “With ‘Sapno Ka Gullak,’ we’re not just celebrating Diwali but honouring every parent’s quiet sacrifices. At Homesfy, we are committed to making dreams come true, walking every step with our clients in their journey towards a place they can truly call home.”
Buying a home in a city like Mumbai can be particularly challenging for the Indian middle class, with skyrocketing property prices and limited options in prime locations. Recent reports indicate that average property rates in Mumbai have surged by nearly 10% over the past year alone, putting homeownership out of reach for many. Despite these challenges, owning a home is a deep-seated aspiration, often a lifetime goal that requires years of sacrifice and saving.
The “Sapno Ka Gullak” campaign resonates deeply, showing that homebuying is far more than a transaction—it is a celebration of cherished dreams and family bonds. Each Diwali, the family sacrifices to meet the son’s needs; this time, he reciprocates by fulfilling his parents’ dream of a home, transforming years of love and sacrifice into the gift of a lifetime.
