In a short span of five weeks, The House of Abhinandan Lodha has sold 20 lakh sq. ft. of branded land, showcasing the rising demand for land as a wealth generation source. India’s largest branded land developer achieved this historic feat at the beachside town of Dapoli in Maharastra’s Konkan belt.
The integrated development project titled ‘Cape of Bliss’ saw roaring success on the proposition that would encourage new investors to make their first ever investment in land, helping them start their journey of creating intergenerational wealth.
The launch of this project has established Dapoli on India’s map as the country’s fastest growing tourist destination. With the state government's special focus on infrastructural developments, and an increasing demand for land to build second homes, this hidden jewel has become a great investment option.
A completely virtual buying process, assistance throughout the journey of land ownership and a great product proposition, together was met with excellent response from all over the country. The House of Abhinandan Lodha’s first national campaign saw demand and first-time customers from over 25+ cities across India. All this has contributed to HoABL ending their best year in business, with the largest land launch in the country and over 1500+ customers owning their first piece of land.
Samujjwal Ghosh, Chief Executive Officer – The House of Abhinandan Lodha, “The purpose with which HoABL exists is not just to create land investment but to have a tremendous positive impact using innovation and consumer tech. Today is the future we wanted to live in yesterday. We can achieve great things with tech innovations and enabling virtual purchase of hidden gems like Dapoli, and the success of it is just the start to a whole new wealth product category we aim to create”.
HoABL, a consumer tech brand that is democratising land buying, is transforming the process of owning land for consumers by making it easy, secure, and liquid through technology. The company aims to make land investment a critical part of people’s finance portfolios.
Additionally, the company has sold 3.3 million sq ft land so far across popular destinations like Dapoli, Anjarle and Foothills of Matheran in Maharashtra. In FY 23-24, HoABL will successfully deliver 6 million sq ft space to the customer base.
