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MUMBAI: Insomniacs, India’s leading real estate marketing and technology powerhouse, has announced a strategic partnership with Salesforce to deliver the largest suite of AI-ready real estate-focused digital solutions - spanning residential, commercial, redevelopment, and home loans.
For nearly a decade, Insomniacs has been at the forefront of building customized real estate technologies for some of India’s biggest names, including Prestige Group, Godrej Living and Sattva Group. From custom workflows to data-driven sales frameworks, the company has deeply understood developer ecosystems. This unique experience revealed a clear gap: while global Salesforce partners brought technical expertise, they lacked the real estate-first DNA needed to deliver workflows that the Indian real estate business.
From Custom Builds to Salesforce Transformation
With this partnership, Insomniacs has gone a step further, embedding its proven real estate workflows directly into Salesforce. The result: a portfolio of 14 ready-to-deploy products under its AbsoluteCX ecosystem, seamlessly integrated into Salesforce’s Data Cloud (CDP) and Marketing Cloud (CEP).
These assets promise three powerful outcomes for developers:
- Fastest turnaround times in implementation
- Cost-effectiveness at scale
- Deep domain expertise with no external handholding required
The BEAT AI Advantage
At the heart of this collaboration lies BEAT AI, Insomniacs’ proprietary intent-mapping engine. Integrated into Salesforce’s Data Cloud and Marketing Cloud, it enables:
- Customer propensity insights from inquiry to booking
- Marketing mix prediction for optimized spends
- Hyper-personalization at scale, delivering one-to-one journeys in real time
This makes Insomniacs the only Salesforce partner in India capable of marrying AI-driven intent prediction with real estate-specific workflows.
Expanding Horizons: Redevelopment, Commercial & Home Loans
The new suite goes beyond traditional residential playbooks. It spans redevelopment projects, commercial leasing ecosystems, and home loan workflows, making it the most expansive real estate-focused Salesforce deployment globally.
Leadership Speak
Speaking on the occasion, Govind Rai, Co-Founder & CEO of Insomniacs, said:
“The real estate sector in India is at an inflection point. Data-driven decision-making and AI-powered personalization are no longer optional, they are essential. Our partnership with Salesforce enables us to deliver this future, today.”
Adding to this, Paritrupt Bagadia, Co-Founder & CTO of Insomniacs, said:
“A lot of people can claim domain expertise, but the real value chain lies in execution. Over the last 8–9 years, as technology evolved, working with trusted developers across diverse top lines helped us understand their pain points and bridge those gaps. Most importantly, the digital transformation journey, especially with AI, should not be a 4–5 year exercise. In sales, marketing, and operations, this transformation can be achieved in as little as 1.5 years. That’s the turnaround and value chain we are committed to delivering: faster cost optimization, sharper efficiency, and a stronger ecosystem for developers.”
