Virtuous Retail South Asia Pte. Ltd. (VRSA) today unveiled the new identity of the recently acquired North Country Mall (NCM) in the Chandigarh Capital Region. NCM will now be named as VR Punjab ‘VR Punjab.’
VR Punjab, a super-regional centre located in the Chandigarh Capital Region, with over 1 million sq. ft, is one of the largest operating malls in Punjab. VR Punjab will offer an exciting mix of new retail and F&B tenants, in addition to entertainment offerings. It is also undergoing a makeover, transforming the centre from being the erstwhile North Country Mall, the largest mall in the Chandigarh Capital Region, to a flagship VR shopping centre.
Rohit George, Managing Director, Virtuous Retail South Asia, said, “VR Punjab is ideally located and offers a great potential in this region, to bring the experiences that we envision, to the community. By rebranding the centre to VR Punjab, we aim at bringing alive our philosophy of Connecting Communities by curating engaging platforms for immersive experiences. The destination is renamed to reflect this philosophy and merge seamlessly with the brand through an amalgam of influences around food, music, art and entertainment. This will portray the vibrant, wholesomeness and bountiful lifestyle of the Punjab.”
