PioneerUrban Land and Infrastructure Ltd. has forayed into luxury residential senior living space with the project ‘Advait’. The project is a joint venture with the renowned J K Organisation, under their real estate arm J K Urbanscapes Developers Ltd (formerly J K Cotton Ltd). Advait is the first IGBC platinum-certified project in Haryana to receive a license under the State’s Retirement Policy, with Pioneer JK Senior Living LLP leading the way.
Spanning 2.6 acres and backed by a significant investment of Rs 300 crores in the heart of Gurugram, Advait, is under construction and is expected to be inhabited by early 2027. Strategically located in Sector 50, Nirvana Country, with direct access from Golf Course Extension Road (GCER), this development promises to redefine senior living by offering a mix of modern amenities and luxurious living for an active lifestyle.
With the growing demand for community-based senior living, the real estate sector will need 2.3 million units by 2030. Launched during this surge, Advait is set to meet the evolving housing needs of senior citizens. This carefully planned development features 18-storey towers with 164 exclusive two-bedroom residences (2BHK + caretaker’s room). Designed to blend seamlessly with lush, vehicle-free green landscapes, serene water bodies, and premium amenities, Advait offers a unique balance of luxury and tranquillity for seniors. Each apartment is equipped with a centralised air filtration system, ensuring a healthier environment. Additionally, round-the-clock medical services will be provided by Fortis Hospital Gurugram within the premises.
Manish Periwal, Chairman & Managing Director of PioneerUrban, said, “We are proud to expand our presence in the Senior Living space with the launch of Advait. Our investment reaffirms our commitment towards creating exceptional luxurious living spaces. With a strong focus on sustainability, cutting-edge architecture, and resident-centric designs, we will continue to set new benchmarks in the uber-luxury real estate sector.”
Rakesh Bohra, Chief Operating Officer of PioneerUrban, remarked, "India has shown remarkable enthusiasm for the senior living concept. While the industry has traditionally been concentrated in Southern India (accounting for 40% of current inventory), we are now witnessing significant growth in other emerging regions, particularly in the North. Advait is a testament to this evolution, reflecting our keen vision to foster an ecosystem of exceptional real estate projects that cater to both present and future needs."
Positioned within the 300-acre Nirvana Country, a project of Pioneer Urban, Advait vows to offer its residents an unparalleled residential experience. This esteemed community is renowned for its well-planned infrastructure, vibrant social ecosystem, and seamless connectivity to Gurugram’s thriving business and entertainment districts. In addition to its prime location and exceptional design, Advait redefines modern senior living with an exclusive 35,000 sq. ft. clubhouse and specially curated resident services. Offering wellness, fitness, leisure, and recreational activities, Advait promotes an active lifestyle while catering to the diverse needs of its residents.
