Financial services company, Piramal Finance today announced entry into retail housing finance business through its wholly owned subsidiary, Piramal Housing Finance.
The housing finance company will offer home loans as well as loans against property and construction finance for small developers. "Given the size, scale and market relevance of the wholesale lending business, it was a natural progression to assess opportunities within the retail lending space," Piramal Finance and Piramal Housing Finance managing director, Khushru Jijina said. The company will initially focus on a product roll out across all major metro cities, and thereafter, seek to establish a pan-India presence, including tier 2-3 towns and cities. The retail construction finance arm will focus on local developers in tier I and top developers in tier II-III geographies.