PropTech Startup Flent Raises Rs. 21 Crore to Redefine Premium Urban Renting

For millions of urban professionals in India, renting a home is often a frustrating experience. High brokerage fees, large security deposits, poorly maintained houses, and unclear processes are still common. Bengaluru-based proptech startup Flent wants to change exactly that and investors are clearly backing the idea.

Flent has raised Rs. 21 Crore in a Pre-Series A funding round, comprising Rs. 17 Crore in equity and Rs. 4 Crore in debt. The round was led by Incubate Fund Asia, with participation from WEH Ventures, Twin & Bull Family Office, Stride Ventures, 91Ventures, Untitled VC, and several angel investors, including Blackbuck Co-founder and CEO Rajesh Yabaji. In a strong sign of trust, over 40 of Flent’s own landlords and tenants also invested Rs. 1 Crore collectively.

Founded in October 2023 by Mayank Lalwani, Rishabh Agnihotri, and Shail Daswani, Flent is building a full-stack, premium rental housing platform. The company offers fully furnished, design-led homes with zero brokerage, minimal deposits, and flexible leasing options. At the same time, it provides homeowners with rent guarantees and end-to-end property management which is completely hands-free.

“We are irreversibly changing how affluent India experiences renting, and this investment is the jet fuel for that transformation,” said Shail Daswani, Co-Founder and CEO, Flent. “Beautifully designed, furnished rental homes were just the beginning. We want to disrupt every touchpoint in the renting journey, for both tenants and landlords.”

Unlike traditional rental platforms that only list properties, Flent manages everything, from interior design and furnishing to tenant vetting, maintenance, and rent collection. For tenants, this means move-in-ready homes without the usual stress. For homeowners, especially investors and NRIs, it means stable rental income without daily operational headaches.

This approach is helping Flent tap into a fast-growing opportunity. The company estimates that nearly 20 lakh white-collar professionals across India’s top five cities are actively seeking quality rental housing. This premium rental segment is expected to grow into a Rs. 40,000 Crore market over the next five years.

The demand is matched by strong supply potential as well. Flent focuses on premium homes valued above Rs. 1.5 Crore, many of which are owned by investors and Non-Resident Indians (NRIs). Managing properties remotely is a major challenge for these owners, and Flent’s rent-guaranteed, professional model directly addresses that pain point.

“Flent’s innovative technology platform and commitment to customer experience provide significant value to both tenants and owners,” said Rajeev Ranka from Incubate Fund Asia.

“For homeowners, Flent is creating a next-generation asset management model that delivers consistent rental yields while removing operational challenges.”The fresh capital will be used to expand beyond Bengaluru into key markets like Mumbai and Gurgaon, strengthen the company’s team, and launch new technology-led products across the renting lifecycle. Some upcoming offerings include flat mate matching, vacancy cover for landlords, and an AI-powered broker that helps renters identify the right location and budget based on their needs.

Since its launch, Flent has scaled quickly. The company currently manages 350 rooms across 140 premium homes in Bengaluru and maintains an impressive 90–95% occupancy rate. More than 300 customers stay on average for 14 months, reflecting strong customer satisfaction and retention.

In a market long known for inefficiencies, Flent’s success shows that renters and homeowners are ready for a better, more transparent experience. By combining thoughtful design, technology, and a full-stack operating model, the startup is steadily reshaping what renting in India can look like.