Ruparel Realty launches affordable housing project

Ruparel Realty, leading real estate developer known for building iconic living spaces today announced the launch of yet another affordable housing project ‘Ruparel Pride’ in Kurla. Ruparel Pride is strategically located at Nehru Nagar, Kurla – east, walkable distance from Kurla Railway station. Owing to its strategic location at the center of the city, it is well-connected with all the major business districts as well as social infrastructure. After the successful launch of Ruparel Optima and Ruparel Nova, the company is expecting revenue of INR 100 Crore from Ruparel Pride. Under the new category of Ruparel True Value Homes, Ruparel Realty aims at providing homes that are affordable, comes under Pradhan MantriAwasYojna (PMAY) and yet offer maximum floor space at minimum cost. The project has been conceptualized as a lifestyle residence where all the amenities have been thoughtfully integrated with the design of the home. Ruparel Pride is a 22 storeyed tower offering fully furnished air conditioned apartments that provide configurations starting from 323 sqft (carpet area) for 1 BHKs  and 467 sqft (carpet area) for 2 BHKs. The apartments are attractively priced at  INR 63 lakhs onwards for 1 BHK and INR 90 lakhs onwards for 2 BHKs. The project is RERA compliant. On the auspicious occasion of Akshay Tritiya, Ruparel Realty is offering purchase flexibility of INR 1 lakh booking amount and the remaining at fit-outs. Additionally, under the current offers, homebuyers do not have to pay GST and also can avail cashback of INR 15,000 on purchasing via credit/debit card. The offer is valid from 4th May till 7th May 2019. Commenting on the launch, Amit Ruparel, Managing Director, Ruparel Realty said, “We are excited to launch ‘Ruparel Pride’ under our new category of Ruparel True Value Homes for our affordable housing projects under PMAY. With government  announcing several initiatives to give impetus to the affordable housing segment, we certainly feel that there is an increasing demand emanating from this sector. Usually, affordable homes do not offer many amenities and are located in the far off suburbs, we are bringing value add by providing homes in the city center with the best in class amenities so that the homebuyers can experience better lifestyle.”