Shriram Housing Finance Rebranded As Truhome Finance

Shriram Housing Finance (SHF) has rebranded itself as Truhome Finance following its acquisition by Warburg Pincus and its co-investors, including QIA (Qatar’s sovereign wealth fund), from Shriram Finance.

Last month, Shriram Finance had announced completion of the sale of its entire stake (84.44 per cent of the shareholding on a fully diluted basis) in its affordable housing finance subsidiary SHF to Warburg Pincus for a sale consideration of Rs3,929 crores.

Ravi Subramanian, MD & CEO, Truhome Finance said: “While our name has changed, our core mission remains the same — to make affordable home loans accessible to every individual together with our commitment to quality and customer satisfaction. This rebranding marks a new chapter in our journey and positions us for greater growth and success.”

The Company, in a statement, said its leadership team and contact information will remain unchanged, ensuring seamless continuity in all business operations.

“Our new brand identity represents not just a name change, but also an evolution of who we are and what we stand for. As an organization, we have always strived for TRUENESS in everything we do: to be TRUE to our customers, stakeholders, regulators, employees, and above all be TRUE to our conscience. The core fabric of our organization is now reflected in our brand name Truhome Finance,” Subramanian said.

Narendra Ostawal, Managing Director & Head of India Private Equity, Warburg Pincus, said this acquisition aligns seamlessly with his PE firm’s mission to drive financial inclusion and support the aspirations of underserved communities.