The House of Abhinandan Lodha, has pledged Rs 3,000 crore investment in Uttar Pradesh. The brand, which is part of Abhinandan Lodha-led Lodha Ventures, will launch housing projects in Ayodhya, Varanasi and Gorakhpur. From this, Rs 1,200 crore will be invested in Ayodhya alone.
HoABL, a consumer tech brand that is democratizing land buying, is transforming the process of owning land for consumers by making it easy, secure, and liquid through technology. The company aims to make land investment a critical part of people’s finance portfolios.
Speaking on the commitment to invest in the state, Abhinandan Lodha, Managing Director, The House of Abhinandan Lodha, said, “The infrastructure sector in UP is witnessing exponential growth. Due to concerted efforts by Hon’ble UP CM Shri Yogi Adityanath Ji to ensure ease of business through favourable policies and great governance, investment opportunities have become increasingly lucrative and rewarding. With a vision of making land a trusted asset class and a hassle-free wealth generation source, we are partnering with the UP government to develop integrated housing townships in key towns of Ayodhya, Varanasi and Gorakhpur. Being the largest state in India, UP has its unique needs and we’re happy to commit to its positive growth.”
“Our experience so far of investing in Uttar Pradesh has been exemplary. Due to this, we intend to make disproportionate investments in the state. Under the leadership of Hon’ble UP CM Shri Yogi Adityanath Ji, we envision UP to become a hub for investments in real estate and we would certainly wish to be a part of this process in the future as well,” he further added.
The House of Abhinandan Lodha is on track to cross Rs 1,000 crore in net sales by March 2023 making it one of the fastest growing companies in India. The company has sold 3.3 million sq ft land so far across popular destinations like Dapoli, Anjarle and Foothills of Matheran in Maharashtra. In FY 23-24, HoABL will successfully deliver 6 million sq ft space to the customer base.
“We’re creating a new category and a unique proposition for land buyers in India by working with large firms who are global specialists in designing and development of open spaces. HoABL works with nature and wants to build high-quality and sustainable development,” Abhinandan Lodha added.
