Ultratech Texture Paints Pvt. Ltd. (UTTPL), a specialist in natural texture coatings since 2007, has announced a strategic partnership with Mas Paints, a globally renowned Italian brand with UAE-based manufacturing, to bring its premium lime and cement-based finishes to the Indian market.
Mas Paints is known for its high-performance lime-based plasters that combine aesthetic elegance with near-zero emissions and sustainable production. The collaboration aims to offer Indian architects, designers, and specifiers access to globally benchmarked products that align with both design excellence and environmental responsibility.
UTTPL’s commitment to natural material innovation and timeless craftsmanship finds synergy with Mas Paints’ legacy of eco-conscious surface solutions. The newly introduced finishes are suitable for both exterior and interior applications, and are expected to elevate India’s design landscape with durable, breathable, and visually refined textures.
With this alliance, UTTPL reinforces its leadership in the niche segment of natural texture coatings, expanding its portfolio and enabling Indian professionals to work with materials that meet international standards of sustainability and design.
