In a bold and exciting move, Dr. Dharmesh Shah, the former CEO of Hero Realty, and his wife Vibha Shah have announced the launch of their new indo-western apparel brand, FREYAA on the 17th of June. Combining their passion for fashion with an entrepreneurial spirit, the couple is set to revolutionize the industry with their unique blend of styles and vision.
Visit freyaa.com to know more!
Dr. Dharmesh Shah’s illustrious career in real estate has seen him at the helm of some of the industry’s biggest names. Most recently serving as the CEO of Hero Realty, Dharmesh has also held prestigious positions including President - HOD, Sales, Marketing & CSD at Puravankara, Vice President - Sales, Marketing & CRM at Adani, and Deputy Vice President Sales at LODHA. His extensive experience and leadership skills have now found a new avenue in the world of fashion.
“As a corporate professional for over 25 years, I've decided to take the leap into the world of entrepreneurship!(Finally a true Gujju coming out) I want to extend my thanks to the amazing team at Hero Realty for their encouragement and support throughout the years. It's been a great journey, but I'm eager to move on to new endeavors. ” - Dr. Dharmesh Shah, ex CEO - Hero Realty
Dharmesh Shah plans to use his rich corporate experience from the real estate sector to launch FREYAA to new heights. His strategic vision, honed through years of leading sales pan-India for major organizations, will be instrumental in establishing FREYAA's presence in the Indian markets. From serving the corporate world of Real Estate for more than 25 years and managing a team of 170+ across Sales, Marketing & CRM (SMC) at Puravankara Ltd. to overseeing the top line operations of more than 3000Cr+ at Lodha, Dharmesh’s expertise ensures that every aspect of this new brand is meticulously planned, executed and strategized.
Furthermore, the keen-eyed Dharmesh with the help of his wife, handpicked the team behind Freyaa. They found the right partners for the brands Digital, Website and Marketplace segments in AGENCY09, an imaginative Merchandizing & E-commerce manager in Priya Tewari and only the best stakeholders in his friends.
Passion to Profession
Dharmesh and Vibha Shah’s journey into fashion has been fueled by their long-standing love for the industry. As avid connoisseurs of fashion, the couple have always dreamed of creating a brand that embodies elegance, tradition, and modernity, just as they see the world. Their vision has been brought to life with the support and encouragement of their friends Shrenik Lakhani, Nilesh Jagad, and Vishal Shah, who have been instrumental in the establishment of FREYAA and hold the positions of Directors at the company. Together, they bring over two decades of friendship and shared passion to this exciting new venture.
“We are thrilled to introduce FREYAA to the world. This brand is a reflection of our love for fashion and our desire to bring something unique to the market.” - Vibha Shah, Director FREYAA
The World of FREYAA
FREYAA represents a fusion of Indo-western apparel, crafted for the modern, fashion-forward women of India. It’s vibrant designs are dedicated to empowering women through bold elegance, and apparels that embody confidence, beauty, and cultural pride. The brand offers a diverse range of categories including indo-western, western, and Indian ethnic wear, each piece designed to reflect the perfect blend of Indian heritage and contemporary western styles.
The world of FREYAA goes beyond just apparel. FREYAA is also working on launching Freyaa, You & I, a fragrance brand, and Skadi Naturals, an organic cosmetic brand, to offer a holistic fashion and beauty experience to our modern audience.
Looking ahead, Dharmesh has ambitious plans to expand FREYAA’s footprint both domestically and internationally. The brand has plans to establish a presence in retail stores across major cities, making its unique apparel accessible to a wider audience. Furthermore, he aims to take FREYAA to the international market, bringing its distinctive indo-western fashion to a global stage.
About FREYAA
FREYAA is an indo-western apparel brand founded by Dr. Dharmesh Shah and Vibha Shah. The brand offers a wide range of apparels that seamlessly blend Indian and western styles, catering to the modern, bold and fashion-conscious women. With a commitment to quality and innovation, FREYAA aims to redefine fashion and make a distinctive impression in the industry.
(Sneak a peek at what FREYAA is all about: https://youtu.be/VHt3kkUHh_8?feature=shared)
