Amitabh Bachchan was named brand ambassador and the face of Gera Developments Pvt. Ltd (GDPL), the pioneers of the real estate business and the award-winning creators of premium residential and commercial projects in Pune, Goa, and California, last month. The decision to onboard the Bollywood superstar to represent brand Gera came as a result of the commonality, brand relevance, standing in the market, and emotional appeal they possess with their respective audiences.
As part of the association, the real estate developer has unveiled a new, one-of-a-kind campaign featuring Amitabh Bachchan. The campaign encapsulates the superstar’s narration of beautiful performance poetry that draws focus on the selfless love parents have for their children combined with the struggles and sacrifices they go through. The insights strike a deep emotional chord with the audience as he goes on to bring to life how parents sacrifice everything for their children and go to great lengths to ensure that they provide the best environment for the development of their children. Given his popularity amongst different age groups and the fact that he is deemed to be a doting father and grandfather, as well as a vocal supporter of child development, there was an instant resonance with brand Bachchan.
As an ode to this unique initiative that throws light on the plight of today’s parents who struggle to strike a work-life balance and the significance for celebrating childhoods, the superstar voiced a special rendition; the excerpts of which read, “Wo aashiyan jiss ki deewaarein hi hui khadi bacchon ka dhyaan rakh kar. Wo ghar jiss ka aangan bana unn ki zarooraton ka hisaab le kar.” This captures the essence of Gera’s ChildCentric® Homes that offer child-friendly amenities, development activities, and an environment that fosters development, fun, convenience, and safety – just everything that parents want for their children.
“I look forward to my endorsement association with Pune-based Gera Developments as I liked their innovative concept and focus on Child Centric Homes.” commented Bollywood Superstar Amitabh Bachchan.
Rohit Gera, Managing Director of Gera Developments, said in a statement, “Amitabh Bachchan is the ultimate Outdoer and one of the greatest personalities the country could ever have. We are proud to have him bring the concept of Gera’s ChildCentric® Homes to life through this performance poetry.
We launched this new category of living spaces to help children soar while meeting the changing needs and lifestyles of parents and children. To eliminate travel time, enable convenience, promote all-round development, and reduce the stress in the lives of parents, our ChildCentric® Homes are integrated with top-notch amenities and training academies. So far, our ChildCentric® Homes projects have received a phenomenal response and our outlook for this product line remains optimistic.”
With projects spread across Pune’s upscale vicinity of Upper Kharadi, the one-of-a-kind themed-homes have not just left homeowners and investors impressed but also the Bollywood superstar. While Gera’s Planet of Joy project offers 2, 3, and 4 BHK apartments, along with duplexes and cluster villas, Gera’s World of Joy project encompasses 2, 3, 3.5, and 4 BHK apartments, duplexes and cluster villas. Both these ChildCentric® Homes projects are equipped with best-in-class specifications, smart home automation, and multi-level, with a host of other entertainment options. The company is in expansion mode with a launch pipeline of 4.7 mn sf.
As a pioneer of ChildCentric® Homes, GDPL has introduced a new segment in the real estate market and created a paradigm shift for both developers and homebuyers.
