Japan’s Largest Furniture Retailer Nitori Debuts In India

Nitori, Japan’s Largest Furniture Retailer, Debuts in India with First Store at Mumbai’s R City Mall in December 2024. Japanese Furniture Brand Nitori Aims for 3,000 Global Stores by 2032, to start with India Operations.

Nitori, Japan’s largest furniture and home furnishing retail chain, is set to debut in India with its first store at R City Mall in Ghatkopar, Mumbai, in December 2024. The R City Mall, spanning 1.2 million sq. ft., hosts over 350 premium brands, attracting a monthly footfall of approximately 8-10 lakh visitors. The shopping mall’s strategic location near Powai and Ghatkopar, and proximity to the Eastern Express Highway, make it an ideal venue for Nitori's debut in the USD 23.9 billion Indian home furnishing market. The brand’s expansion into India is part of its growth strategy and mission to enrich homes with a diverse product range at competitive prices.

With plans to open 289 stores by 2032, the Nitori Group aims to expand its network of stores. It also aims to operate 3,000 stores globally and achieve a sales target of 3 trillion yen (approximately INR 1.65 lakh crore) by the same year.

Akio Nitori, Representative Director & Chairperson (CEO) of Nitori Holdings Co., Ltd., expressed his thoughts, saying, “Based on our mission statement 'To enrich homes of people all over the world,' we are aiming to be a company where customers all over the world would feel 'glad that Nitori is here.' We are going to accelerate our business expansion within the Asian region, which could achieve economic growth over the long term and serve as the core of the supply chain that supports the Group. With the support of everyone, we are able to bring Nitori products to customers in 11 countries/regions through our store in India, and we wish to support more customers.”

Nitori’s parent company Nitori Group also operates other business verticals, including Shimachu home improvement stores, Deco Home stores for home-furnishing essentials, and N Plus apparel stores for women. Nitori is currently focused on opening around 100 stores across Asia by the end of FY2024 to bring its total to 279 stores outside Japan. The furniture and retail chain brand aims to open 200+ overseas stores annually in the future and strengthen its footing in the global home and furnishing market.