In a transformative move that converges technology, culture and commerce, Signpost India, one of India’s leading DOOH and integrated advertising companies, brought to Kolkata a mesmerizing 3D anamorphic display in New Alipore for the city's auspicious Durga Puja celebrations.
The installation stood as a first-of-its-kind and offered a visual outdoor experience that was unparalleled in its visual impact. The illusion of depth breathes life into the visuals morphing flat canvases into dynamic spatial illusions.
The innovative display illuminated the streets of New Alipore with captivating advertisements from eminent brands. Greenply leveraged this technology to enthral audiences. Yatnesh Pandey, Vice President - Marketing at Greenply, said, “Durga Puja is a celebration of protection and benevolence. Through this vivid 3D representation, Greenply is proud to resonate with that sentiment, thanks to Signpost India. As Kolkata celebrates the divine strength of Goddess Durga, we're reinforcing our commitment to building stronger, healthier homes for every family.”
The life-like display not only enhances the visual appeal but also amplifies the impact of each brand's message. In showcasing their designs, Senco Gold and Diamonds adeptly married ancestral traditions with the sophistication of today in its jewellery collections. Ms. Joita Sen, Director and Head - Marketing & Designs, Senco Gold & Diamonds, said, “The city thrived with beautiful Pandals, showcasing the brilliance of our culture, art and architecture and amidst these celebrations, the anamorphic installation added to the rich out-of-home (OOH) experience. We are delighted to showcase the best of our karigari on the medium.”
At a time where advertising fuses with technology, Signpost India emerges at the crossroads, revolutionizing out-of-home advertising that not only mesmerizes with its visual spectacle but also amplifies the core messages of its partners.
This new initiative is in line with Signpost India’s commitment and guiding vision, ‘Signs of Tomorrow,’ to champion digital innovation and push the boundaries of traditional advertising. The anamorphic illusion, a state-of-the-art technology that has dazzled audiences around the world, crafts distorted projections which, when viewed from a specific angle, metamorphose into hyper-realistic 3D visuals.
