Realty+ Marketing Minds Summit & Awards – the virtual series, held online every year, aims to bring together the prominent sales & marketing professionals from across India.
This year too, the third edition of Realty+ Marketing Minds Summit & Awards 2024 held online on April 12 saw the presence of marketing geniuses from various cities coming together on the same platform for a day of deliberations and an evening of celebrations.
The event was organized by Realty+ and the Business Media Partner was BW BusinessWorld, and Online Partner was exchange4media.
The Marketing Minds Summit commenced with a candid conversation on Customer Experience In Real Estate Sales & Marketing moderated by Govind Rai, Co-Founder & CEO, Insomniacs. The experts of the session were Alok Gupta, Director, GraphisAds, Palak Dani Mansotra, Chief Marketing Officer- Runwal Group, Rahul Bansal, Co- Founder & CEO, Propacity and Smarajit Mishra, Head Marketing & Strategy, Residential, Brigade Group. They discussed the key principles of customer-centric real estate selling and what customer centricity means in real estate marketing.
The next insightful discussion on Boosting Real Estate Sales Through ATL & BTL Activities was led by Samir Arora, Immediate Past President - NAR India, Chairman - CREA (I), CEO & Founder, Huts Global. The marketers joining him were Ankit Saraf, Founder, Meraqi Digital, Manish Porwal, Managing Director, Alchemist Marketing & Talent Solutions, P. Rajendran, Chief Sales and Marketing Officer, Shapoorji Pallonji Real Estate, Piyali Dasgupta, Director - Corporate Marketing & Public Relations, Knight Frank India Pvt Ltd, Suneet Singh, Vice President – Sales & Marketing, TARC Limited and Dr. Vishesh Rawat, Vice President – Sales, Marketing & CRM, M2K Group. The panel deliberated on the blurring boundaries between ATL, BTL and how to get higher ROI from ATL, BTL marketing.
The concluding session was an interesting Talk on Humanizing Real Estate Digital Marketing and was chaired by Asha Singh, Sr. Vice President Marketing, 360 Realtors. The specialists in the field part of this talk were Ayushi Garg, Vice President – Strategy, Flow Realty, Fanindra Jain, Founder and Digital Creative Head, Shreyansh Innovations, Jay Chandani, Director – Marketing, Pacifica Companies India, Rajeeb Dash, Head Sales & Marketing, Adani Realty and Samrat Tiwari, Director, Webzaa. They spoke about digital strategies for engaging and converting potential buyers to AI intervention in improving customer experience.
The event finale was the scintillating evening of 3rd Marketing Minds Awards 2024 presented to the marketing innovators of the real estate sector. The awards recognized the remarkable performance and impressive accomplishments in Indian real estate’s sales & marketing arena. The winners in various categories were:
Best Innovative Marketing Campaign
Adani Realty for PRIMO PASS at Codename Triumph
And ArisUnitern RE Solutions Pvt. Ltd. for Koncept Ambience _ Garden Residences
And Tata Housing for Innovista
Best Digital Marketing Agency
Webzaa
Best Outdoor Marketing Campaign
GM Modular Pvt. Ltd. for GM X JAWAN
And Emami Realty Limited for Emami Aastha
Best BTL Marketing
Houzbay Consulting for MANYATA MIDLANDS
And Royalty by K Raheja Corp Homes
Best Corporate Brochure
Ambuja Neotia Group for Utalika Panchami
And K Raheja Corp Homes for Maestro
Best Project Launch
Century Real Estate for Century Trails (Pre-launched as Codename Basecamp)
And TATA Housing Development Company Ltd. for Raagam
Best Print Marketing Campaign
PS Group
Best TVC Marketing Campaign.
Casagrand for Casagrand Suncity
Best OTT Platform Marketing Campaign
GreatWhite Electricals Pvt. Ltd for It's Shockingly Bright Campaign
Best Residential Project Marketing
Ashwin Sheth Group for EDMONT Aurelia by Ashwin Sheth Group and K Hemani
And PS Group for Vaanya
And Piramal Realty for Vana at Piramal Revanta
Best Warehousing Project Marketing
IndoSpace Development Management Pvt. Ltd. for ALL BOXED TICKED – NCR
Best YouTube Campaign
Tulsa Group for Tulsa Content Creation for Gulmohar Villas
And PS Group for The Reserve
The Marketing Influencer of the Year
Pratik Garg, CEO, Tulsa Group
And Shhailja Chopra, General Manager - Marketing and Brand Communications, GreatWhite Electricals Pvt. Ltd
Young Marketer of the Year
Virendra Sood, Chief Marketing Officer, Mantri Developers
Digital Marketing Campaign of the Year
Mantri Developers for Valentines Week Campaign
And Tata Housing for Mera Ghar Mera Desh
Integrated Brand Campaign of the Year
Finolex Cables Ltd. for No Stress. Finolex
Experiential Marketing Campaign of the Year
Joyville by Shapoorji Pallonji for Joyville Celestia
CSMO of the Year
Bhavik Bhandari, CSMO, Ashwin Sheth Group
And Amit Mathur, President, Sales & Marketing, Finolex Cables Ltd.
And Sarthak Seth, Sr Vice President & Chief Sales & Marketing Officer, Tata Realty & Infrastructure
Marketing Icon of the Year
Yasha Saraf, Co- Founder, ArisUnitern RE Solutions Pvt. Ltd,
And Kyron Dinshaw, VP & Head, Marketing, Piramal Realty
And Dr. H.C. Mario Schmidt, Managing Director, Lingel Windows and Doors Technologies Private Limited
Watch here the dazzling event that celebrates the marketers - https://www.youtube.com/live/5jAtFrmuFUk?si=1MF1MgC1pvnmvxBU
