Asian Paints is ready to revolutionize your home interiors with its latest product, Apcolite All Protek Emulsion, which promises to keep your walls spotless and beautiful. The company has started airing a new TV commercial under the “” campaign.bug dag bug” the company said in a press release, showcasing the superior antifouling properties of this innovative emulsion.
Conceptualized by McCann Worldgroup, the commercial begins with a heartwarming scene in a Kerala home. A young girl and her brother are seen sitting at the dining table and making art with breadcrumbs and ketchup. Her brother welcomed the idea of ??adding elephant artwork to Nettipattam’s wall decorations and her sister too agreed excitedly. They move on and what happens next is pure magic. When the ketchup touches the wall, hand- and foot-like protrusions rebound from within the wall, leaving the wall clean. The children remained surprised.
The creative duo then tests the paint’s abilities using different staining materials such as mustard sauce and chocolate sauce, but just like before, they only witness the stain being repelled onto the wall.
The TVC cleverly highlights how Apcolyte All Protech Emulsion turns troubles into beautiful opportunities by keeping your walls pristine. In a playful twist to the TVC, fathers take part in their children’s creative adventures, offering themselves as a canvas for their children’s well-intentioned endeavors.
This advertising film effectively showcases Apcolyte All Protech emulsion paint’s outstanding Lotus Effect technology. This technique is the secret to the wall paint effectively repelling stains. The company added that it can prevent dirt from sticking to walls, keeping them clean and looking fresh.
The TVC also features a catchy refrain.bug dag bug”, highlighting the superior antifouling properties of Apcolyte All Protec and creating a memorable and engaging story.
