Astral Limited launced its first display center for its bathware range. It is a massive 2400 square feet state-of-the-art showroom that will exhibit Astral’s faucets and sanitaryware exclusive product collection with an aim to enhance the customer experience at the most premium location in Ahmedabad.
Apart from this, the company also took over an existing ready-to-use bathware manufacturing unit to facilitate timely production to smoothen product availability across the country. This display center embarks Astral’s first of many such exclusive showrooms in India. Additionally, the company envisages setting up multiple channel-partnership-based showrooms in major cities over the coming years. The company believes that the Faucet & Sanitaryware division has a market potential of nearly Rs15,000 crore in India.
In October 2021, Astral announced its foray into the faucet and sanitaryware vertical. The company has a robust and efficient dealers’ network in the piping and Adhesives and Sealent vertical. It further plans to fully utilize this partner chain to create value for its new product line, faucets, and sanitaryware.