Baaya Design Launches Fresh Festive Ranges

As we inch towards the festive season in the new normal for the very first time, it becomes vital to keep hygiene and safety concerns in mind while retaining the essence of the festivals. Eclectic decorations and gifting items become essential to set the tone for Indian festivity and, during these unprecedented times, can also be used to address the sanitation apprehensions of friends and family. While being indigenous in nature from the very beginning, Baaya has strived to craft handmade sustainable products with contemporary design at heart. Designed with this same vision, along with 70 different arts and crafts across the country, Baaya Design introduces diverse festive ranges of products made from terracotta, brass, copper, glass, and more. Each festive range is created keeping in mind environmental consciousness, anti-microbial material properties, heritage aesthetics, and the current need of the hour to offer a perfect balance between cultural art and modern-day functionality. The products, as per the design and materials used, are diversified into ranges such as The Zen Earth, Antique Gold, Bejeweled, and Sparkling Stories. At Baaya, the aesthetic and design sensibilities are all about weaving a story and each range has its own story to tell - The Zen Earth Range A series of Terracotta products connecting back to your roots and nature. The ancient craft of Terracotta shows an understanding of various art forms in India. The craft has not only stood the test of time, but also evolved over the years. Natural terracotta comes in shades ranging from beige to rust red and is found near water bodies. When treated with an infusion of different minerals, it results in colour variations. This range includes Zen Earth Sanitizing Kit, Pebble T-light holder, and Planter Deck. A Touch Of Sparkle A series of Thikri products multiplying the light this festive season. The art of inlaying spherical, hand-cut pieces of mirror on the ceiling and the walls to form a mosaic is known as ‘thikri’ or mirror inlay. It is an ancient art form practised and passed down for generations in Rajasthan. This refined art is found in many homes, temples, and palaces even today. The range sports products like Sparkling Stories, Ganeshas, and more. The Antique Gold Range A range of brass Pitara t-lights adding a touch of ethnicity to homes. Embossed sheets of metal made by hammering over patterned dyes, used as surface ornamentation to products made in wood. Originally, this craft was used on big trunks and boxes due to which it was called Pitara. The craft is practised in Jaipur and some other regions of Rajasthan and Gujarat. The Bejeweled Range A series of Copper Enamelled products to add a shimmer to spaces during the festivals. Enamelling is an ancient and widespread art form, mainly used in jewellery and decorative arts. It involves colouring the surface of metals by fusing brilliant glass powder colours on it. The Persian art brought to India in the late 50s is a painstaking process and is a true test of the dexterity of the artisans. This range includes Peacock Minakari, Rays of Light Minakari, Hanging Peacock Minakari, and Toran Minakari.