Godrej Interio, a division of Godrej & Boyce and a flagship company of the Godrej Group, has launched its latest campaign, "Summer Vibe Sale," spotlighting the diverse preferences of customers in their furniture choices. The campaign, comprised of three films, captures Godrej Interio's extensive range of aesthetically designed furniture tailored to meet the needs of modern Indian families.
Each film portrays stories of customized solutions for personal spaces, reflecting the unique style and specific requirements of individual customers. The first film follows a young couple as they draw inspiration from various sources, including social media and magazines, before visiting the Godrej Interio store. It illustrates the seamless transition from imagination to reality, emphasizing the brand's commitment to fulfilling customers' desires.
In the second film, viewers are presented with a plethora of options for customizing sofas at Godrej Interio. From a wide selection of fabrics to diverse designs and layouts, customers can personalize their sofas according to their preferences and requirements.
The third film offers a glimpse into the heart of the home—the kitchen. A charming vignette depicts a couple's playful interaction over breakfast, leading them to explore the Godrej Interio Kitchen Gallery. Here, they discover a perfect blend of functionality and aesthetics tailored to their tastes and needs.
Through these narratives, Godrej Interio's "Summer Vibe Sale" campaign highlights its commitment to providing tailored furniture solutions that resonate with the diverse lifestyles and aspirations of its customers.
Speaking about the films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, "Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalization. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customisation possibilities of each component to the consumers.
Bhojani further said, “Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colours to the material of the furniture. At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.”
Ayan Chakraborty, Executive Vice President & General Manager, Contract Mumbai, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas and other furniture in a series of 3 films.”
Chakraborty added, “The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colours and configurations delivers on this mindset quite seamlessly.”
