Interio, home and office furniture brand of Godrej Enterprises Group, has launched its Ready-to-Furnish Flat Solutions in collaboration with leading real estate developers across major cities, including Mumbai, Pune, Bangalore, Delhi NCR, and Hyderabad.
This initiative aims to revolutionize the home-buying experience by offering fully furnished sample flats that seamlessly integrate furniture with interiors delivering customization, affordability, and tech-enabled convenience.
As a first mover in this space, the brand is not only building stronger recall among homebuyers but also creating a sustainable growth engine for its retail business. Interio expects this offering to contribute up to 10% of its total business volume over the next five years, reflecting its strategic importance in the brand’s growth journey.
Swapneel Nagarkar, Business Head and Executive Vice President, Interio said, “This initiative reflects our commitment to delivering superior value to the modern Indian homebuyer. Today’s homeowners seek spaces that reflect their evolving lifestyles, where functionality meets style, and technology enhances comfort. By integrating our thoughtfully designed and stylish products early in the home-buying journey, we empower customers to easily visualize and personalize their living spaces. Our technology-enabled solutions, combined with immersive physical touchpoints like curated model flats, offers the ideal balance of digital convenience and real-world experience redefining what 'move-in ready' truly means for the aspirations of modern Indian homes."
Interio has already secured 50+ partnerships with prominent developers across India, including BMR Projects and Arjun Infra in Ongole (Andhra Pradesh), The Park View in Vijayawada (Andhra Pradesh) and Utkal GreenEx in Bhubaneswar (Odisha), with additional collaborations underway.
With over 50% of Interio’s business driven by new homebuyers, the brand recognized a unique opportunity to engage with customers at the moment of home possession. The offering includes a comprehensive range of products from modular and standard bedroom furniture, steel and wooden wardrobes, and modular kitchens to living and dining sets engineered for optimal space utilization and modern aesthetics. Customers can personalize their homes using Interio’s modular solutions, such as UPMODS beds, Kreation X3 wardrobes, modular sofas, and dining sets customized to suit specific flat layouts. Through tools like the 3D Room Planner and Product Configurator, buyers can digitally visualize their selections, making the design process intuitive and engaging.
The Ready-to-Furnish Flat Solutions offer significant benefits in terms of value and convenience. Curated furniture collections, exclusive package pricing, and pre-designed layouts reduce the time and effort required to set up a new home. Depending on customization and volume, delivery and installation can be completed within 2 days to 4 weeks. Interio has also partnered with financial institutions to offer attractive EMI and NCEMI plans, tailored specifically for new homebuyers.
Launched in major metros, the service will soon expand to Tier II cities through Interio’s extensive dealer network. Offered at the time of possession, furnishings are available either as standard inclusions or optional upgrades, depending on the developer partnership. Each package is tailored to individual projects, ensuring a personalized fit aligned with the home’s dimensions and décor. Interio then manages the installation end-to-end, enabling customers to move into homes that are not just functional, but thoughtfully styled to reflect modern Indian sensibilities.
