Hero Realty is aiming to grow its sales and, eventually, go for an initial public offering (IPO). The real estate arm of the Hero Group is also working on to expand its footprint in the commercial real estate space and launch separate brands for residential and commercial segments.
The company that currently gets a majority of its sales from residential projects is also planning to ramp up its commercial business. To further streamline the business, Hero Realty is planning to segregate the business under four brands. It plans to create a brand Hero Earth that will be for the plotted development projects. Hero Homes will be placed as the premium affordable brand. While commercial business and luxury projects would be under two separate brands.
Four big brands and turnover of Rs 5,000–7000 crore is the company's target and to get listed in next two years.
