The Hiranandani group hosted the first Hiranandani Thane Cyclothon from Hiranandani Estate. Over 1500 cyclists gathered at the township in different categories such as 30 km, 15 km and 5 km, on the occasion of the cyclothon.
The cyclothon #PedalForEarth event is part of the brand's larger initiative ‘#Rhyme for Earth’, which propagates the need for a sustainable lifestyle. It is the first action-oriented step towards inspiring everyone to make a change in their day-to-day lives and contribute to a cleaner and greener tomorrow. The Cyclothon's opening ceremony was attended by, Shri, Ashok Shingare, Collector, Thane.
The goal of the #RhymeforEarth campaign is to raise awareness about the need to protect the environment. The #RhymeForEarth is a thought-provoking initiative that gives a reality check on the destruction caused to nature. It aims to inspire people to adopt an environmentally friendly way of living.
A 10 feet long installation resembling a bucket full of plastic and created with plastic bottles was stationed at The Walk. The motive was to showcase the quantity of plastic that was thrown out of our homes only to see it back in our surroundings in ways we never imagined. As a part of the campaign, over 1500 people took the pledge to be mindful of their acts towards the environment and save it for future generations.
Prashin Jhobalia, Vice President, Marketing Strategy at House of Hiranandani said, "We have always taken a proactive approach to environmental sustainability and conservation. The Hiranandani Thane cyclothon is just the first step of our larger campaign ‘#RhymeForEarth’ that aims to save and nurture the environment. We are honored to have Shri Ashok Shingare, Collector, Thane, join us with our efforts. His presence and participation in ‘#Rhyme for Earth’ will inspire many people to make efforts to protect our valuable environment from degradation and destruction.”
The Hiranandani Thane Cyclothon was created with the goal of inspiring people to live healthy and active lifestyles. I believe this is only the beginning, and we intend to scale up such events in the coming years,”
Shri Ashok Shingare- Collector, Thane, "The Hiranandani Thane #PedalforEarth campaign is an encouraging effort to effect positive social change. It is our responsibility to promote social change, and I consider myself blessed to be a part of such an initiative. A large number of participants demonstrated that people are willing to go above and beyond to contribute to nature conservation and environmental sustainability. The initiative urges the upcoming youth to use the most energy-efficient modes of transport that can help reduce carbon emissions and contribute to improving air quality."