The brand is all set to go live on the platform starting 8th July 2025 This move signifies KAFF's formal foray into the nation's top e-commerce platform, with an intent to provide shoppers across the country convenient access to its high-end product line.
It's renowned for its advanced technology and sophisticated European styles, KAFF has been a home name in built-in appliances and modular kitchen for a long time. With changing consumer behavior and increasing popularity of digital shopping, Flipkart presence of KAFF will increase visibility, accessibility, and convenience for customers looking for quality kitchen solutions.
The company will start with a handpicked range of its best-selling products, such as chimneys, built-in hobs, ovens, and dishwashers meeting the burgeoning need for intelligent and efficient kitchen appliances in urban and semi-urban India.
Nalin Kumar, Chief Operating Officer of KAFF Appliances, said “Our listing on Flipkart represents a thoughtful progression in KAFF’s distribution strategy and its products availability on the platform reflects a measured step forward in our market presence. As the Indian consumer becomes more digitally inclined, it is vital for us to be where they are. Our presence on Flipkart reinforces our commitment to delivering quality and innovation directly to our customers’ doorsteps and we are excited to connect with a broader audience”
With this partnership, KAFF also aims to leverage Flipkart's strong logistics infrastructure, customer base, and festive sale platforms in order to drive growth in the online shopping space. The development comes at a time when consumers in India are spending increasingly on home and kitchen furniture, with functionality and design emerging as top priorities.
KAFF's online launch will be supported by special product listings and curated buying guides that will help customers make well-informed decisions.
This movement is a part of KAFF's, broader strategy to adopt omnichannel retail and provide a seamless experience to its consumers across offline and online channels.
