KEI wires and cables have released a new ad in an attempt to reinforce the importance of strength and resilience. Through its new commercial the wire brand speaks to the youth of the nation. The film throws light on the instances where every character is determined to work towards their goal despite facing numerous tensions.
In the film viewers can see a regional metro service employee waking up before dawn kicked in on a chilly winter morning, ready to start their day of work. Meanwhile a young science enthusiast was making a discovery that they had been working on for weeks. Across the city, a fierce architect was determined to accomplish her project despite a long and tiring day pushing through any obstacles that came her way.
In a gym a female boxing athlete showcased the unwavering strength while practicing for the national championship. A young student ventured into her independent life away from her home seeking her mother’s blessings for the journey ahead. A proud husband flaunted his wife’s achievement to anyone who would listen and a family came together to root for the Indian cricket team during an important match. The key elements in all the instances are supported by an appliances/device that run smoothly with KEI wires and cables.
Anil Gupta- Chairman and Managing Director of KEI Wires & Cables said, “After successfully serving clients in India and exporting to more than 60 countries worldwide we have laid a strong foundation amongst our stake holders. However with this campaign our focus is to build a deeper relationship with the end consumers especially the nation’s youth who are the leaders of tomorrow. It is important for them to know that we are standing strong to support their dreams while they strive to fulfil their goals. The ad film was created in collaboration with Django Digital the brand’s creative agency for the campaign.
