Pepperfry has announced the appointment of Hussaine Kesury as the chief activation officer. As per the company, in his new role, Kesury will lead Pepperfry’s Omni channel efforts across Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) Studio businesses. He will also lead the operations and expansion of Pepperfry’s retail footprint.
Previously, as the chief category officer at Pepperfry, Kesury was responsible for scaling the D2C private labels and growing the marketplace. He brings more than two decades of experience having worked across sectors like marketing, sales, and product management in companies including eBay India, Tata AIG Life Insurance, and ICICI Bank, among others. It is believed that Hussaine has been associated with Pepperfry since its inception.
