In a landmark achievement for India’s senior living sector, Primus Senior Living proudly announces the sell-out success of its latest project, Primus Darpan, within just two weeks of its launch. Located on Kanakapura Road in South Bengaluru, this milestone reflects the growing demand for thoughtfully designed, elder-friendly housing solutions in India.
Speaking about this milestone, Adarsh Narahari, Founder & Managing Director of Primus Senior Living, said, “The overwhelming response to Primus Darpan reflects a significant shift, as seniors increasingly embrace the concept of independent, community-focused living that prioritizes their lifestyle, well-being, and evolving needs. By 2027, we aim to deliver 3,500+ senior living homes to meet the growing demand for high-quality senior living solutions."
Primus Senior Living is committed to bridging this gap. With its presence in Bengaluru, Chennai and Kolkata, the company is now expanding to Mumbai, Pune and Hyderabad.
Further cementing its leadership in the sector, Primus has also pioneered intergenerational housing, fostering connections between elders and younger generations. These innovative communities blend shared and exclusive spaces to bridge generational gaps, offering the best of senior care alongside a vibrant multigenerational lifestyle.
The senior living sector is undergoing a transformation, shifting from traditional care models to "Active Ageing," a concept that enables seniors to lead independent, fulfilling lives. Beyond addressing medical needs, this approach focuses on fostering physical fitness, mental stimulation, and meaningful social connections to enhance the quality of life for India’s growing senior population.
Primus is at the forefront of this movement, committed to increasing the health span of seniors through combating loneliness, preventing falls, and proactively managing health through personalized care plans. One can retire from household chores and focus on their passions. Seniors enjoy nutritious meals at our in-house restaurant, while our hospitality team ensures their homes are spotless, enabling a worry-free lifestyle. Dynamic activity calendars encourage pursuing diverse interests and exploring new hobbies.
Primus provides comprehensive healthcare with on-site doctors, physiotherapists, specialist tie-ups, 24/7 ambulance services, and skilled nurses. Homes feature geriatric-friendly designs, including anti-skid tiles, grab handles, motion sensors, and accessible kitchens, panic buttons, and smart home technology provide seniors with a safe, connected, and sophisticated living experience.
In a testament to its vision and market potential, Primus Senior Living recently raised $20 million in seed funding, led by General Catalyst and Zerodha Co-founder Nikhil Kamath’s. This funding will drive Primus’s ambitious expansion plans and reinforce its position as a leader in the senior living space.
