Sintex, announced its proud association as an associate sponsor of the much-awaited Women's Premier League (WPL), organized by the Board of Control for Cricket in India (BCCI). This multi-year partnership, spanning four seasons starting with the 2024 edition, underscores Sintex's unwavering commitment to backing women in sports and fostering a more inclusive sporting landscape in India.
This sponsorship aligns seamlessly with Sintex’s spirit of ‘Step ahead of the crease, take charge and play on the front foot’ & WPL’s spirit of leading the charge and play fearlessly. From grassroots movements to groundbreaking achievements, from boardrooms to homes, women are playing on front foot and leading the charge in the society.
Sintex, a brand deeply rooted in Indian values recognizes and celebrates the vital role of women who are going beyond boundaries and shaping our nation’s future. As WPL takes women’s cricket to next level, Sintex is proud to stand shoulder-to-shoulder with the women leading the change.
Speaking on the occasion, Ashish Prasad, CEO, Sintex by Welspun stated, "We are excited to come on board as the Associate Partner for the WPL. At Sintex, we hold dear the values of empowerment, equality, and celebrating excellence. Sponsoring the WPL is natural extension of these values, which is why we are backing women's cricket in India.”
“As we reinvigorate the iconic brand Sintex, we believe this association will further deepen our relationships with millions of families across India, who live and love Cricket. It’s our way to encourage & empower women across all fields to step ahead of the crease, take charge & WPL provides a superb platform to live this idea nicely. Sintex wishes all the cricket lovers and players, the very best for this sporting season and beyond,” added Prasad.
Sintex, the choice of billions for over last five decades is on the path to scale up its business and diversify further into building material segment. At the same time, WPL is leading the change in women’s cricket as it kicks-off its second edition. The spirit of women cricketers competing for the ultimate glory in WPL resonates with Sintex’s winning spirit of driving the innovation in industry making Sintex-WPL an innate partnership.
India’s healthiest water storage tanks’ maker looks forward to engage with diverse & engaged audience throughout the WPL and beyond.
