Around 94% of women consider security as one of the key drivers of their happiness, reinforcing the need for advanced and reliable security solutions. It also reveals evolving security preferences, with 45% of women selecting smart home cameras and 41% selecting home lockers (Tijori) as their preferred security measures, while 21% opt for video door phones and 36% prefer security guards for security. These insights reflect an increasing awareness of security’s role in shaping a secure and confident lifestyle.
Beyond security, 40% women attribute their happiness to family, 14% associate it with physical health, and 8% link it to emotional security. The remaining 38% cite other personal and societal factors as influencing their well-being. These findings underscore the deep connection between security and overall happiness, demonstrating how a secure environment positively impacts various aspects of life.
As per. Pushkar Gokhale, Business Head of the Security Solutions Business of Godrej Enterprises Group, said: “Security is not merely about protection; it is the foundation upon which women build their aspirations, confidence, and happiness. Women feel secure in their homes and surroundings, they are empowered to focus on their goals, families, and well-being without hesitation. The increasing adoption of home security solutions such as Wi-Fi home cameras and video door phones, and professional security services marks a shift toward a security-conscious society that values both protection and peace of mind. As societal dynamics continue to evolve, it is essential to cultivate an environment where security is a natural state, not a concern. These insights reinforce our commitment to advancing home security solutions that create a future where every woman especially every mother can thrive with confidence and peace of mind.”
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