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Sustainability and Innovation Drive Indian Real Estate’s Premium Product Demand

At 17th Realty+ Conclave & Excellence Awards 2025 North, Abhishek Somany shared how sustainability and innovation for eco-friendly products are shaping India’s real estate sector.

BY Realty+
Published - Friday, 19 Sep, 2025
Sustainability and Innovation Drive Indian Real Estate’s Premium Product Demand

At the 17th Realty+ Conclave & Excellence Awards 2025 – North Edition, Abhishek Somany, Managing Director & CEO of Somany Ceramics, engaged in a compelling conversation with Sapna Srivastava, Editor of Realty+, during the Realty+ RealTalk – Inspiring Success Stories session. They delved into the evolving landscape of the Indian real estate sector, focusing on the pivotal roles of sustainability, innovation, and the growing consumer demand for premium, eco-friendly products.

Sustainability at the Core

Abhishek Somany emphasized that sustainability is no longer a mere trend but a fundamental aspect of modern business practices. He highlighted Somany Ceramics' commitment to integrating sustainable practices across their operations, from sourcing raw materials responsibly to implementing energy-efficient manufacturing processes. This approach not only minimizes environmental impact but also aligns with the increasing consumer preference for eco-conscious products.

Innovative Product Development

The discussion also touched upon the importance of innovation in product development. Somany shared insights into how the company invests in research and development to create products that meet the evolving needs of the market. By leveraging advanced technologies and design thinking, Somany Ceramics has been able to introduce products that combine aesthetics, functionality, and sustainability, setting new benchmarks in the industry.

Meeting Consumer Expectations

Sapna Srivastava probed into the changing consumer expectations, particularly the growing demand for premium, eco-friendly products. Abhishek acknowledged this shift and discussed how Somany Ceramics is responding by offering a range of products that not only meet high-quality standards but also adhere to environmental sustainability. This strategy has resonated with conscious consumers, enhancing brand loyalty and market share.

Future Outlook

Looking ahead, Abhishek expressed optimism about the future of the industry, emphasizing the importance of continuous innovation and sustainability. He believes that companies that embrace these principles will not only thrive but also contribute positively to the environment and society. The session concluded with a shared vision of a real estate sector that prioritizes eco-friendly practices while delivering high-quality, innovative products to consumers. 

The conversation underscored the critical intersection of sustainability, innovation, and consumer demand in shaping the future of the Indian real estate industry. Their insights provided valuable perspectives for industry stakeholders aiming to align their strategies with these evolving trends.

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