The Guardians has clocked in a consolidated sales turnover for its developer clientele of INR 3,133 crore in Q1 FY 2022-23. This stems from 1,827 units sold, translating to 12 lakh sq.ft of RERA carpet area across geographies in the first quarter of this fiscal at an average ticket size of INR 1.7 crore. With these numbers, The Guardians is well on track towards achieving a target of INR 15,000 crore of turnover for this financial year.
The firm has orchestrated 4,20,081 leads for enquiry and 30,792 walk-ins across 41 new launches in Western, Central and South Mumbai, as well as Thane, Navi Mumbai, Pune and Bengaluru.
In line with the launch calendar that The Guardians had planned for the quarter and the requisite project approvals, the firm sold 397 units worth INR 599 crore in the Western suburbs, across 11 projects that contributed to 19% of the quarterly sales turnover. The Central suburbs saw sales of 866 units worth INR 1,530 crore across 15 projects – 49% of the turnover. While South Mumbai resulted in 291 units worth INR 779 crore sold across 10 projects – 25% of the turnover. Finally, new markets beyond Mumbai saw sales of273 units worth INR 225 crore across 5 projects – contributing to 7% of the value in the short span of just a few months.
Today, The Guardians’ developer clientele includes Mumbai’s top brands like Sheth Creators, Adani, Godrej Properties, Wadhwa Group, Chandak, MICL, and Kanakia. Many leading developers based outside Mumbai like the Bengaluru-based Prestige Group, Kolkata-based Siddha Group, and the Pune-based Goel Ganga Group have appointed The Guardians as the strategic marketing and sales partner for their Mumbai operations.
Ram Naik, Director, The Guardians Real Estate Advisory said, “The past 2 years have changed the way people live and work, and hence the demand and supply dynamics in the real estate market were completely disruptive in nature. The reason why we sold more homes consistently in the last two years of the pandemic and also in the first quarter of this financial year is due to the convergence between our market and product intelligence, technology and marketing and sales strategies, which has helped our developer clients to adapt to the sudden disruptions caused by the various factors. We have achieved market-leading sales numbers despite the increase of 1% in the Maharashtra stamp duty and the rise in the repo rate by the RBI set to result in higher home loan interest rates for home-buyers. Our seasoned 900+ professionals continue to offer tailor-made strategies for our developer clients to challenge the status quo and change the existing marketing and sales strategies. We recommended a complete transformation, right from the planning of the residences to the overall master layout design as well as to the amenities to meet the market demand.”