Walplast Products Pvt. Ltd. announced the release of its latest product line, ‘MasterTouch Vivid Emulsions’. With comprehensive experience in maintaining 12 million square feet of walls annually through its wall putty product, Walplast has a deep understanding of walling solutions.
This new product line expands the company’s paint brand ‘Homesure MasterTouch,’ known for its high-quality paints including Interior Primer, Exterior Primer, and Distemper. The new ‘MasterTouch Vivid’ line features two variants: MasterTouch Vivid Exterior Emulsion and MasterTouch Vivid Interior Emulsion, aiming to transform the painting industry with their quality, durability and aesthetic appeal.
MasterTouch Vivid Emulsion is designed to meet the diverse needs of homeowners, professional painters, and businesses for both interior and exterior painting projects. In the fast-growing Indian paint and coating industry, it is predicted to reach Rs One lakh crore in the next five years.
MasterTouch Vivid Emulsions represent a sustainable alternative as these water-based emulsions are designed to minimize environmental impact compared to traditional solvent-based coatings, with low volatile oil content (VOC) for improved indoor air quality and minimized health and environmental impacts.
It has a non-flammable composition without heavy materials like lead, mercury, chromium, and zinc. In addition, it offers a smooth matte finish with opacity, which lends a glow to the interiors of the room and also provides weatherproof coating on the exterior walls. It comes as a single white base that can be tinted to customized colours.
MasterTouch Vivid Emulsions come fortified with an anti-peel formula, anti-fungal protection, and water-resistant properties, ensuring a longer lifespan of the coated surface and providing durable protection for both interior and exterior walls.
