Indian rich’s aspirational desire for luxury and unique lifestyle experiences has led to developers to explore opportunities to either integrate branded residences within their development, particularly around a hospitality project or tie-up with renowned hospitality or lifestyle brand to provide a global appeal that resonates with HNI homebuyers. Here are 20 branded residences across India, the ultra luxury private properties that are sold under the name of a well-known hospitality or luxury lifestyle brand.
As we write, there are many more developers in Indian metro cities and tourist destinations that are exploring oint ventures or tie-ups with luxury brands - from Indian & international fashion houses, hotel chains to automotive manufacturers.
The branded-residence market moves fast (announcements, stand-alone branded residences, hotel+residence combos and licensing deals). The list is representative of the most visible developer + brand pairings and flagship projects active / announced till 2025.