Home décor brand Excel Home Décor launched its first brand film ‘nazar na lagey’, an Indian home-grown phrase which is very frequently used when one does or buys anything which is close to their heart. This approach reflects Excel's commitment to making home decor beautiful and accessible, as encapsulated by its tagline, ‘beautiful made easy.’ The decision to forego dialogue stemmed from the need to effectively showcase Excel's diverse product range, encompassing wallpapers, fabrics, and flooring.
A minimalist & a subtle approach was chosen to humanise the brand and keep the audience hooked till the end. The core communication, ‘beautiful made easy’ resonates strongly, highlighting Excel's commitment to simplifying the process of selecting, acquiring and setting up home decor bringing aesthetics from all over the world.
According to Nilagrib Mondal, marketing head at Excel Home Decor “We have worked to define the narrative of the Brand. The idea was to communicate that having beautifully decorated interiors need not be a cumbersome process. Hence, ‘beautiful made easy’ seemed like the perfect narrative that could capture Excel’s mission & vision.
Arnab Samanta, director, content and strategy at Digitale “We wanted to touch u pon the points of the customers which makes their purchasing decisions easier, draw attention to the product offline and increase awareness about the product & its accessibility online.”
