French international Luxury Group Fremaux Delorme with the support of Business France opens its shop-in shop at DLF South Point Mall of Gurgaon, the first of its kind in India. The French luxury textiles group offers the largest collection of home linens in the world, with a vast brand portfolio for bed and bath linens, as well as home wear and decorative home accessories.
The first shop in the South Point Mall will carry the following Fremaux Delorme brands: Yves Delorme, Ralph Lauren, Boss Home, Kenzo, and Lacoste. With this new launch and over 1200 points of sales worldwide across 71 countries, Fremaux Delorme aims to transmit the passion for beautiful linens, cultivated since 1845.
Fremaux Delorme is launching in India with Mont Blanc Ventures PVT ltd, a company based in UAE, helmed by President Rohit Malhotra, with offices in Bangalore and Gurgaon. The brand has entered a master franchise contract and offers a turnkey ‘drop-in’ concept to create a uniform look across Its retail network. The furnishings have been carefully designed for bed and bath linen merchandising requirements. Following the launch of the first ELLE DECOR in Delhi, the companies aim to replicate the model in other metropolitan cities in the next 5 years.
“We believe that at its origin, the act of weaving textiles is a gesture of negotiating and connecting to nature. Moreover, the protection and transmission of our savoir-faire in terms of textile manufacturing is a key element to our mission and passion, and we feel that we have very much to learn from the Indian culture in this domain and we are very honoured for the opportunity to be present in India.”, said Adrien de Raphelis, Head of Export, Fremaux Delorme. The French brand is expecting a successful implementation in the country and looks forward to further developments in other Indian metropolis regions.
