Hafele has recently launched a new range of kitchen and home solutions from our in-house global assortment - the Matrix Drawer and Runner Systems, Free Flap Fittings, Metalla 510 Furniture Hinges and Wire Storage Solutions. These products reflect the strong competencies that Hafele holds in research, development, engineering and manufacturing; and come with the well-recognized quality standards that our brand stands for, globally.
To increase its reach and strengthen its brand recall among end customers, Hafele has launched a new communication strategy that redefines its position as a "Lifestyle brand" that can bring ease, convenience, creativity and flexibility to homes. The Hafele 'Let's Reimagine' campaign was activated on all digital platforms in March 2022. Through a host of lifestyle videos and inspirational posts, this campaign shows how the diverse Hafele solutions bring easiness, convenience, flexibility and ultimately more quality of life, to a working couple's hectic lifestyles.
Jurgen Wolf, Managing and Marketing Director - Hafele South Asia, says, "For a long time Hafele has enjoyed a leadership position in the B-to-B segment in South Asia. We now want to take our brand and what it stands for, directly to the end customer through our newly launched 'Let's Reimagine' campaign. With this well-defined communication strategy for our brand, we are trying to visualize the many interior solutions which Hafele is offering. We are hoping that this will wet our customer's appetite to visit one of our Hafele Showrooms where they can actually touch, feel and experience the solutions that Hafele has on offer and convince them to use our products and services."