HOWL Digital has been awarded the extended digital marketing mandate for Schindler India, the renowned Swiss lift maker.
Entering the fourth year of partnership, this collaboration aims to drive conversations on urban mobility and Schindler's role in India's rapidly evolving infrastructure landscape. With a renewed and expanded scope, the mandate encompasses digital transformation, public relations, customer retention, and relationship management, enabling Schindler to achieve its 360-degree operational and business goals for 2025.
As part of this vision, HOWL Digital is set to significantly increase the lead inflow this year by leveraging cross-platform marketing and maximising the potential of existing data.
"Our commitment to the Schindler marketing mandate has always been to raise the bar and set new benchmarks for the brand. Over the past year, we've embraced various digital initiatives that have led to valuable insights and unlocked growth opportunities. Whether it's leveraging Meta for lead generation or increasing brand visibility on YouTube through simple but effective elevator activations, we've learned that being bold with the right intent can drive success in unexpected places.
In 2025, we want to push the boundaries of our partnership with Schindler through data and tech. We aim to digitally transform the marketing and sales process, building seamless automation from lead generation to sales closures in the Schindler ecosystem. We want to become the benchmark for all other countries to follow," said Nabeel Merchant, Chief Executive Officer of HOWL Digital.
Through this partnership, Schindler and HOWL aim to humanise the brand and spark meaningful conversations around urban mobility.
