IKEA India believes in promoting circularity and aims to create a positive impact on many people and the planet. This vision reflects in the sustainable, life-size installation and furnishings and décor setup using discarded IKEA furniture and products. It has joined Echoes of Earth in Bengaluru to celebrate sustainable stories and art against a backdrop of music and revelry.
Echoes of Earth is well-known as India’s greenest music and lifestyle event crafted to bring diverse audiences closer to the pulse of nature, culture, and great live music under an umbrella theme celebrating the Earth through a fresh lens. This year’s theme, ‘Circle of Life,’ focuses on an inclusive circle where all life begins and thrives alongside wildlife and nature conservation and restoration stories from the hidden corners of India’s various ecosystems.
Further building on this vision, the festival seeks to reshape the future of lifestyle events to be greener and cleaner. For this, Echoes of Earth has collaborated with brands sharing its vision for sustainability initiatives.
Anna Ohlin-Country Marketing Manager, IKEA India said, “At IKEA we believe in creating a better everyday life for many people with an aim to inspire change and create a positive impact on people and the planet. Echoes of Earth is an event that resonates with our vision and purpose to promote healthy and sustainable living. We aim to connect with the many people who share our purpose to enable a better living with a difference.”
Taking place in the green vistas of the 130-acred Embassy International Riding School, the music festival is largely designed using upcycled and recycled concepts and has been a platform where artists highlight eco-conscious philosophies while promoting alternate sustainable ways of life to the audience.
